Program Details 

Program Event:  SAGE Business Ideation Workshop

Location: Via Zoom Online

When: March 13, 2021 9:00 AM to 4:00 PM GMT +8

Participants: All SAGERS who graduated from Season 1 to Season 9 

SAGE Business Ideation Workshop  is a creative problem-solving session that is based on the principles of design thinking. 

The workshop is activity-based. The activities of the workshop are organized according to the three phases of the design thinking process: empathy, ideation, and prototyping.

  • Empathy: Developing a deep understanding of the problem that users face and empathizing with them.

  • Define:  Define what the problem is really about. 

  • Ideation: Coming up with many ideas on how the user problem can be solved. 

  • Prototyping: Creating a prototype of potential solutions and then testing it with real users.

  • Test: Test the prototype to actual users

Workshop Goal 

The workshop is designed to help teams and individuals  create feasible and user-focused solutions to design problems. At the end of the  workshop, participants should be able to create a tested prototype that is solving real problems and has the potential to become a business. 

Course outline

  • Design thinking framework

  • User research

  • Creativity and prototyping

  • Methods and tools

  • Templates

  • Exercises and practice (solving real-life challenge)

  • Case studies

  • Free reusable creativity and ideation resources

Morning

  • Introduction

  • Warmup/Stoking

  • Design Thinking Definition and IDEO Framework

  • Design Thinking Stages Overview

  • Designing and Thinking Exercise

  • Design Principles, Design Thinking Mindset

  • Stage 1: Research and Observation

  • Design Brief

  • Stage 1 Tools: Qualitative Methods – User Interviews, 5Whys and So What, Immersion, Analogous Empathy

  • Stage 1 Tools: Journey and Empathy Maps/Customer Experience

  • Summary

Afternoon

  • Recap

  • Warmup

  • Stage 2: Unpacking, Sensemaking and Insights

  • Stage 2 Tools: Context Maps, Mind Maps, Key Assumptions

  • Stage 3: Ideation and Selection

  • Maps, 6-3-5 Brainwriting

  • Stage 3 Applied to a Real-life Challenge

  • Stage 4: From Ideas to Experiments to Prototypes

  • Stage 4: Concept Prototyping

  • Stage 4 Applied to a Real-life Challenge

  • Stage 5: User Feedback and Improving the User Experience

  • Stage 5 Tools: Feedback Capture Grid, I Like, I Wish, What If (IL/IW/WI)

  • Closing and Demonstration

  • Next Steps: Business Model Canvas and Value Proposition Canva

  • Summary 


Pay using the Paypal button below before proceeding to the registration form

52 USD